Privacy Policy

Privacy Policy

Effective Date: 23 May 2026

At The Furniture Theory, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, https://thefurnituretheory.com, or make a purchase from us.

The Furniture Theory is an online furniture retailer operated by R&K FURNITURE LTD (Company Number: 16566267).

By using our website, you agree to the practices described in this Privacy Policy.

1. Information We Collect

When you visit or interact with https://thefurnituretheory.com, we may collect the following information:

Personal Information

We may collect personal information that you voluntarily provide, including:

• Full name
• Email address
• Billing and delivery address
• Telephone number
• Order details
• Payment information (processed securely through trusted third-party payment providers)

Automatically Collected Information

We may automatically collect certain technical information when you use our website, including:

• IP address
• Browser type and version
• Device information
• Website activity and usage behaviour
• Referral source
• Cookies and tracking information

This information helps us improve website functionality, user experience, and security.

2. How We Use Your Information

We use your personal information to:

• Process and fulfil customer orders
• Arrange product delivery and logistics
• Process payments securely
• Communicate regarding orders and customer enquiries
• Provide customer support
• Improve our website, services, and shopping experience
• Prevent fraud and maintain website security
• Comply with legal and regulatory obligations

Where permitted by law, we may occasionally send promotional communications. You may unsubscribe from marketing communications at any time.

3. Sharing Your Information

We do not sell, rent, or trade your personal information.

We may share your information with trusted third-party providers where necessary to operate our business, including:

• Payment providers to securely process transactions
• Delivery and logistics partners to fulfil customer orders
• Website hosting and technical service providers
• Analytics and website performance providers to improve our services
• Fraud prevention and security partners

We may also disclose personal information if required by law or where necessary to protect our legal rights, customers, or business operations.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to improve your browsing experience and website functionality.

Cookies may be used to:

• Remember user preferences
• Maintain shopping cart functionality
• Improve website performance
• Analyse visitor activity and website traffic
• Support marketing and advertising efforts

You may control or disable cookies through your browser settings. However, some website features may not function correctly if cookies are disabled.

5. Data Security

We take appropriate technical and organisational measures to safeguard your personal information from unauthorised access, misuse, loss, disclosure, or alteration.

All payment transactions are securely processed through trusted third-party payment providers. The Furniture Theory does not store full payment card details on its servers.

While we take reasonable precautions, no online transmission or storage system can be guaranteed to be completely secure.

6. Data Retention

We retain personal information only for as long as reasonably necessary to:

• Fulfil customer orders
• Meet legal, tax, and accounting requirements
• Resolve disputes
• Enforce agreements and policies

When information is no longer required, it will be securely deleted or anonymised.

7. Your Rights Under UK Data Protection Law

Under the UK General Data Protection Regulation (UK GDPR), you may have the following rights regarding your personal information:

• Right of Access – Request access to personal data we hold about you
• Right to Rectification – Request correction of inaccurate or incomplete information
• Right to Erasure – Request deletion of your personal information, where legally permitted
• Right to Restrict Processing – Request limits on how we use your information
• Right to Object – Object to certain types of data processing
• Right to Data Portability – Request transfer of your personal information

To exercise any of these rights, please contact us using the details below.

8. Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices, content, or policies of external websites. We recommend reviewing their privacy policies before providing personal information.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements, business practices, or website functionality.

Any updates will be published on this page with a revised effective date.

10. Contact Us

If you have any questions about this Privacy Policy or how your personal information is handled, please contact us:

The Furniture Theory
Operated by R&K FURNITURE LTD
Company Number: 16566267

United Kingdom

Phone: +44 7412 696210

Email: contact@thefurnituretheory.com